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If you needed yet one more confirmation: Yes! There is a huge market of fake reviews on Tripadvisor and similar websites. Of course this doesn't depend directly on Tripadvisor itself, but they are still responsible for it since they could do much more to stop this unfair promotional behaviour.
We paste below a job offer that we received on the most popular online marketplace for freelance writing and jobs. This is just an example and it is relating to forum posts, we do receive similar job offers from time to time. So yes, not only reviews can be fake but also forum posts might be not genuine.
Fake review job proposal on trip advisorFake review job proposal on trip advisor

 
 
Fixed Price Project - Est. Budget $100.00
 
We are looking out for someone who could draft and post real life events story in the form of forums posts on Tripadvisor.

A scenario to explain:

Question on Tripadvisor forums read:
"Has anyone used ..... Hotel in Germany"?

You'd have to draft and post a 300-350 words reply in a very creative way using all the elements and imagination that runs across while booking a hotel and living in it.

Example answer: Yes, it's a nice hotel. We saw them online through an advert on google. Though, we thought to book them directly for our upcoming visit to Munich, however, my wife had a deal on ...... and used that to book this hotel at a great price. Our stay was for 3 nights and it was indeed worth every penny spent.

The entrance is not as grand as you'd expect but the hospitality leaves a mark on you! The welcome drinks were served with a great warmth by the staff. Porter took care of the luggage and it was delivered before our arrival into the room.

Rooms were spacious and comfortable is truly the word for the beds they have. View outisde is just the cherry on top. You should always ask for rooms high up. All in all a great stay, food we did not try there, but I am sure it would be great too. Recommended."

Stuff like that.. Hotels is just an example, it could be on any industry related to travel. Could be cruises, hotels, attractions, car rentals too.

That said, when it comes to posting the forum posts, we'd want the posts to be posted through level 2 or higher accounts only.

All the posts need to be reviewed by us before posting them live on trip advisor. Real time examples and post content can be shown after the task is assigned.

This is going to be an ongoing task. The trip advisor URL's will be shared where the forum posts would be required. We'd need to drag thread page depth to atleast 3 for each, so that the forum thread has atleast 3 pages in pagination.

For more information, private message.

This job requires a Tripadvisor account preferably level 4 and above.

Thanks
Davide VadalàDavide Vadalà
In 2009 I quit my job to chase my dream of exploring our planet in a sustainable way and I haven't stopped yet. I love nature, sustainability, travel photography, handicrafts and hiking, and I never stop dreaming. More about Davide Vadala'.

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 Where are we now: Spain, Italy

 Going to:  New Horizons

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Davide and Oti

We are Davide and Otilia, two friends with itchy feet, living a non conventional life traveling around the world and learning everyday something new....
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